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Web Content management systems are often used for storing, controlling, versioning, and publishing industry-specific documentation such as news articles, operators' manuals, technical manuals, sales guides, and marketing brochures. A content management system may support the following features:

• Import and creation of documents and multimedia material
• Identification of all key users and their content management roles
• The ability to assign roles and responsibilities to different content categories or types.
• Definition of the content workflow tasks, often coupled with event messaging so that content managers are alerted to changes in content.
• The ability to track and manage multiple versions of a single instance of content.
• The ability to publish the content to a repository to support access to the content. Increasingly, the repository is an inherent part of the system, and incorporates enterprise search and retrieval.
• Some content management systems allow the textual aspect of content to be separated to some extent from formatting. For example the CMS may automatically set default colour, fonts, or layout.