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What People Search For - Most Popular Keywords

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Posted on : Feb 16, 07 01:52 AM

By Danny Sullivan, Editor-In-Chief
May 26, 2006

Millions of searches are conducted each day on popular search engines by people all around the world. What are they looking for? A number of major search engines provide a way to glimpse into the web's query stream to discover the most popular search keywords or topics. These are:

  • AOL Hot Searches: Top current queries, or see those in the last hour, last day and within particular categories.
  • Ask IQ: See top searches at Ask.
  • Dogpile SearchSpy: Choose to see either a filtered or non-filtered sample of top, real-time search terms from this popular meta search service. Sister site MetaCrawler offers a similar MetaCrawler MetaSpy service.
  • Google Zeitgeist: What people are searching for at Google and its associated specialty services in a variety of categories. There are versions for various countries, as well.
  • Lycos 50: Long-standing service showing top searches at Lycos each week.
  • MSN Search Insider: Top 200 queries on MSN Search (annoyingly in random order), top "movers" in TV, sports and music, and a "duels" feature pitting top queries in a race against each other.
  • Yahoo Buzz Index: Shows you what's hot and what's not in terms of search topics at Yahoo.

Also see:

  • Google AdWords Keyword Tool: Enter a term or terms, the use the drop-down box to see the popularity of terms and popularity over time.
  • Yahoo Keyword Selector Tool: Formerly called the Overture Keyword Selector Tool and the Overture Search Term Suggestion Tool before that, this free service is primarily designed to help advertisers who wish to select terms to target with ads on the Yahoo network. But you can use it to see how popular particular terms are.
  • Researching Keywords: For Search Engine Watch members, this provides an annotated rundown on key tools useful for search marketers needing to perform search research for their campaigns.
Sources from : Search Engine Watch

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